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Techniques of Persuasion - We are confronted by persuasion in a wide variety of forms every single day. A typical adult is exposed to approximately 600 to 625 ads in any form each and every day. Food makers want us to buy their newest products while movie studios want us to go see the latest blockbusters. Because persuasion is such a pervasive component of our lives, it is often all-too-easy to overlook how we are influenced by outside sources.

Persuasion is not just something that is useful to marketers and salesmen, however. Learning how to utilize these techniques in daily life can help you become a better negotiator and make it more likely that you will get what you want, whether you are trying to convince your toddler to eat her vegetables or persuade your boss to give you that raise.

Because influence is so useful in so many aspects of daily life, persuasion techniques have been studied and observed since ancient times. It wasn’t until the early 20th century, however, that social psychologists began to formally study these powerful techniques.

The ultimate goal of persuasion is to convince the target to internalize the persuasive argument and adopt this new attitude as a part of their core belief system.

Install Techniques of Persuasion app and learn the highly effective persuasion techniques. Other methods include the use of rewards, punishments, positive or negative expertise, and many others.


TECHNIQUES OF PERSUASION

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